UPROAR is a nationally renowned speaking agency that provides an array of diverse, brilliant, and motivational Muslim women speakers across the globe.
At UPROAR, Christina works closely with the owner and CEO, Sanat Karkat, to grow the company Instagram account and strategize all marketing efforts. She creates graphics for speaker promo as well as event flyers and makes edits to the website using Wordpress. Christina also assists in the coordination of UPROAR’s intern projects.
Christina worked with the UPROAR Founder & CEO, Sanat Karkat, to create the company Instagram page and has continued to assist in growing the page to over 1,000 followers since July 2020.
Analytics
Reached over 20,000 accounts (73% increase)
Engaged over 500 accounts (72% increase)
Account has reached over 800 followers and still growing
Post Promotion Test
Christina did two different Instagram Promotions on two separate Instagram posts to test out which would help gain more interaction and followers. On the first post (left), the CTA was directing people to the UPROAR website to book a speaker and the second post (right), the CTA was to direct people to the Instagram profile. She discovered that directing people to the Instagram profile was more successful and brought more followers. Although it seems like less people were reached, the post got more likes and Uproar gained more followers.
